Eat well without thinking about it.
A weekly meal plan and shopping list, built around your goals and your training — so the only food decision left is what to put on first.
14-day free trial. Cancel anytime.
You already know what good eating looks like. The problem isn't motivation — it's the planning, the macros, the shopping list, and the slow drift toward the same five meals on repeat.
From your goals to your fridge in three steps.
Tell us about you
Goals, training, preferences, the foods you can't stand. Three minutes.
Get your week
A personalised meal plan with macros, quantities, and step-by-step recipes.
Shop in one go
One list, totalled and grouped by aisle. Save an hour every Sunday.
Everything you'd build yourself, if you had the time.
A plan built around your actual goals.
Calorie and macro targets calculated from your body, training, and goals. No guesswork, no copy-paste plans from someone else's body.
Real ingredients, in real quantities.
Every ingredient measured in grams. Step-by-step cooking instructions. Never another "handful of spinach."
Miso salmon, brown rice, greens
One shopping list, already totalled.
Your whole week's shop, grouped by aisle and totalled to the gram. Print it, screenshot it, scan it at the till.
It learns. You don't have to.
Override targets, swap meals, change preferences. The plan re-balances itself around your weight, your training, and your changing goals.
Plan retuned twice this month — protein up, evening carbs down.
The average person spends four hours a week thinking about, planning, and shopping for food.Get that time back.
Source: estimated from UK time-use survey averages on meal planning, grocery shopping, and food decision time.
Built for people who train hard, work hard, and don't want eating well to be another job.
The lifter
Trains four mornings a week, doesn't want to track macros by hand any more.
The parent
Cooks for a household, needs a plan that survives a Tuesday.
The traveller
Two cities a month, wants real food at home when they're actually there.
One subscription. The whole protocol.
Both plans include everything. Pick the cadence that suits you.
Cancel any time.
- Adaptive weekly meal plans, built around your goals.
- Shopping lists grouped by aisle, with real quantities.
- Hands-free cooking mode, weight tracking, and macro targets.
Equivalent to £4.13 / month for Early Adopters.
- Adaptive weekly meal plans, built around your goals.
- Shopping lists grouped by aisle, with real quantities.
- Hands-free cooking mode, weight tracking, and macro targets.
Early Adopter pricing: 50% off for 12 months. Limited to the first 100 sign-ups.
Meals are the start. Your whole life is the plan.
Your week, sorted.
Your first week's meal plan is two minutes away.
14-day free trial · No credit card details required to start · Cancel anytime